Blogging value
29 August 2012
It is odd that companies have been slow to latch onto the benefits of a blog as a promotional tool, but this is changing
With an estimated 40,000 personal web logs created every day, blogging is fast becoming an essential way to show your face to the world. Yet UK business has been slow to catch on, and only a few household name companies - such as The Observer newspaper and Guinness - have seen the...