Wednesday - 20 August 2008
News
ONLINE ADVERTISING
Published: 07 August 2007
Online advertising will overtake newspaper advertising in terms of size in the US by 2011, according to a report by Veronis Suhler Stevenson.
In a report it predicts that online advertising will grow by more than 21% per year to reach $62bn in 2011, making it bigger than newspaper advertising which is expected to total $60bn in 2011.
It says television and cable and satellite television will continue to take the biggest share of advertising money, and are forecast to reach $86bn in 2011.
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